One of the essentials of mobile design is getting local. For the Toronto Symphony Orchestra’s mobile website, local means things like: Where is the concert? How do I get there by transit, car or on foot? If driving, where can I park? Where can I go for dinner or drinks before or after the concert? Most TSO concerts are at their home venue, Roy Thompson Hall in downtown Toronto, but each season also includes sev
As outlined in the first post in this series, the vision for the Toronto Symphony Orchestra’s mobile website was tightly task-focused. With that vision in hand, we proposed an information architecture that was neither too broad, nor too deep: 6 main categories and a depth of 3 or 4 levels felt comfortable. Trickier however was devising a navigation design that felt equally comfortable. Several approaches were c
Recognizing that an increasing number of visitors were coming to their website using mobile devices, the Toronto Symphony Orchestra (TSO) was keen to create a mobile website to better meet concert goers’ needs – and so were we. While the website is currently under development, Usability Matters and the TSO are excited to share some of the design insights from our efforts to date. To ensure we achieved an