We’re a user experience studio: everything we do is about designing remarkable experiences for people.
We use a set of tools and a process that is truly user-centred, integrating research into our strategy and design services.
In Strategy, we ask the right questions to inform decisions and find the best possible direction for the design.
In Design, we bring ideas to life, balancing utility and beauty seamlessly and elegantly.
Our Research approaches bring insight to the process – revealing motivations, understanding behavior, and providing assurance and measurement of the decisions we make along the way.
- Horizon scanning and trends analysis
- Requirements gathering
- Product definition and visioning
- Conceptual modeling
- Heuristic evaluation
- Competitive and peer review
- User profiles, personas and scenarios
- User requirements definition
Strategy is about more than planning. It is a revealing process wherein the expectations you laid out in your project brief are tested, stretched and scrubbed. The things you already know about your business are internalized, and the things you don’t know are uncovered and analyzed.
We also seek to situate your offering in the market landscape. Your product needs to fill a need that is unmet, or met poorly. Through competitive reviews and industry research we’ll identify opportunities and best practices to guide your project through planning and design.
The more you know about your own business, the harder it is to see it from an outside perspective. While your organization’s objectives must be met, the end users needs are of equal importance. Strategic decisions have to include the user’s perspective.
This is our approach to strategy: finding the insights that lie at the intersection of business requirements, user perspectives and market need.
Out of these insights comes a more robust, well-defined approach to the design of your project.
- Information architecture
- User flows
- Prototype development
- Service Design
- Moodboards/murals/style tiles
- Creative concepts
- Graphic design mock-ups
- Design reviews and critiques
While the strategy phase focuses on what the product will be, in the design phase we dig in to how the experience will work for people.
We demystify design by following a strong process. We have a set of deliverables that help us articulate different aspects of the design in concrete ways. We work with you to experiment and evaluate different design approaches and models. We use insights from the Strategy phase to guide and define the structure of our designs.
But design is more than process – it requires imagination and inspiration as well. While the process helps smooth the way, it is the creativity we bring to the table that makes the final product greater than the sum of its parts.
- Contextual inquiry
- Design surveys
- In-depth user interviews
- Focus groups
- Social media monitoring
- Social media events
- UX panels and hangouts
- Usability testing
People are wonderfully unpredictable. What we say and how we act can be quite different, depending on context. Research can help us understand behaviour in the context of your project. We can then add our design expertise to create an experience that resonates and feels right.
What your users think they want and need is important. Active listening and posing the right questions can be truly enlightening. It provides insight into the preferences, motivations and rationale behind how users assess your products. We can never truly get inside people’s heads, but we can be empathetic to their perspectives and desires.
How people behave is a result of not only what they want, but how they feel. To really understand experiences with your products and services, we need to see them in use. We need to observe how people interact with your products and services in context.
We have built on traditional market research approaches and evolved these to create a set of design-focussed consultation methods used in the early part of the design process. Our behavioural research techniques are valuable at any point in the lifecycle of your project.