Virgin Radio Canada

“It’s all about the music”. When rebranding a number of stations across Canada as Virgin Radio, Astral Media turned to Usability Matters for an over-arching design concept that really spoke to the core value proposition of the stations – the music. The Virgin brand attitude underpinned the effort, which included a new media player with in-studio webcams and live chat as its centerpiece.  As with many of our projects, the Virgin site architecture and templates also served as a pattern for other Astral (non-Virgin) sites.