Shannah Segal

Shannah’s passion is to ensure our clients delight their clients.

Her path to becoming a principal at Usability Matters essentially began during three years of living and working in Japan. There, the language barrier gave her a new and deep insight into how people use everyday information and tools, from bank machines to street signs. Since then, perfecting how users experience information has been a full time pursuit. Shannah has a BA in Communication Studies and formal training in Project Management, Technical Writing and Studies in Education. In the digital industry, she has been a project coordinator, copywriter, content manager, and information architect. Prior to becoming a principal at Usability Matters, Shannah worked with the Information Architecture and Project Management Groups at ICE, an integrated digital communications and entertainment firm.

Shannah’s ideal projects involve the challenges of working with clients over long-term or repeat engagements where a variety of different user experience activities occur over time. She is also interested in unique user groups such as children, non-readers and English-as-a-second-language users. Shannah has had the pleasure of working with a number of organizations including WestJet, Workopolis, Canwest, Astral Media, Canadian Tire, John Wiley & Sons, Microsoft, the National Research Council of Canada, the CBC, Toronto Star, and Expedia Canada.

In her personal life, Shannah is an avid reader, a novice gardener, and an enthusiastic parent to two young children, one dog, one old and ornery cat and a dozen Shubunkin goldfish.