Evelyn has a passion for the digital landscape, branding and languages.
This charismatic trilingual marketer’s path to UM stems from her years of digital marketing experience at an integrated advertising agency, where she executed and measured various online marketing initiatives, and while leading a brand refresh for a business consultancy to improve their online presence. She has managed and executed all aspect of online initiatives: e-marketing strategy, site mapping strategy, web design strategy, content development, web content insertion to CMS, and usability testing.
She enjoys working on projects where she can flex her superb organizational skills, strategic and creative mindset, and enjoys viewing the brand consistency through out any project, ensuring the results are aligned with the client’s overall business strategy. Her empathetic approach as a team member is appreciated and felt by all.
In her personal life, Evelyn enjoys admiring the creations of architects Santiago Calatrava, Frank Gehry and Antoni Gaudí, reading poems by Pablo Neruda, rock climbing, kundalini yoga, and learning new languages. She is looking forward to learning Brazilian Portuguese as a fourth language in the near future.