One of the essentials of mobile design is getting local. For the Toronto Symphony Orchestra’s mobile website, local means things like:
- Where is the concert?
- How do I get there by transit, car or on foot?
- If driving, where can I park?
- Where can I go for dinner or drinks before or after the concert?
Most TSO concerts are at their home venue, Roy Thompson Hall in downtown Toronto, but each season also includes several concerts in a terrific recital hall in the city’s northern periphery. Thus when we designed the local features, a prominent toggle between the primary and secondary venue became essential.
For ease of reading, restaurants are presented in a list by default but a map view is also available. To reduce visual noise on the map, we allowed parking and restaurant features on the map to be turned on and off.
All-in-all, there’s a lot of toggling available but by focusing on a default view that is easy to peruse on a mobile device and allowing people to reveal additional information as they need it, we sought to make it feel effortlessly easy.