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Slo-Mo No-Shows and Other Considerations Need to conduct focus groups with participants who live across a broad geographic area? We have some advice for you. We recently completed a strategic plan for a client with a customer base across Canada. We learned in our stakeholder interviews that they had no real data on who was using their websites, or why. They had guesses. When we asked them what they’d like to ask thei

Too often I have observed visitors struggle with the elevator panel in our building. After a few seconds of watching them push a button, the light not staying on, pushing it again, them looking around confused and flustered I jump in and say: “You have to push 2R to get to the 2nd floor”. The confusion continues… They freeze and stare in dismay… I push the button for them… The elevator t

We’ll go to just about any length to improve a user experience, but Dubai in the heat of summer? That’s crazy! Working with a client to launch a new business in the Middle East was a great opportunity to explore cross cultural design and rapid prototype testing in a completely different cultural climate. Dubai is a terrific launching point for cross-cultural design efforts in the Middle East / North Afric

I have heard more about digital books in the past six months than ever before! CBC’s Spark (one of my favourite radio shows) has recently discussed the future of books,  the concept of open text books, Harlequin’s approach to e-books, and the Toronto Public Library’s Digital Bookmobile, which promotes the library’s e-book collection. CBC’s Ideas also recently ran The Great Library 2.0, a