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Slo-Mo No-Shows and Other Considerations Need to conduct focus groups with participants who live across a broad geographic area? We have some advice for you. We recently completed a strategic plan for a client with a customer base across Canada. We learned in our stakeholder interviews that they had no real data on who was using their websites, or why. They had guesses. When we asked them what they’d like to ask thei

No, it’s not. Stop calling it that. Shush. No, just shush. A “game changer” comes about when someone finds a way to change the dynamics of a market—the “rules of the game”—to their competitive advantage, leaving their competitors scrambling to figure out these new rules. A game changer is, to use another hot little term, “disruptive.” The iPhone? That was a game changer. The game was mobile phones. Mobile phones suck