Your App Is Not a Game Changer

No, it’s not. Stop calling it that.

Shush. No, just shush.

A “game changer” comes about when someone finds a way to change the dynamics of a market—the “rules of the game”—to their competitive advantage, leaving their competitors scrambling to figure out these new rules. A game changer is, to use another hot little term, “disruptive.”

The iPhone? That was a game changer. The game was mobile phones. Mobile phones sucked, because their displays and input methods sucked and their utility was limited by that suckiness, and whatever applications ran on them sucked. We didn’t even know how much they sucked at the time, so happy were we with the sucky technology prior to June 2007. Then the iPhone introduced to mobile devices the direct manipulation of apps and content through a touchscreen, dramatically expanding the utility—and the improving experience—of using a mobile device.

So the game was mobile phones. The rules were displays and input methods. And the iPhone changed the game by changing those rules. A game changer. See?

There are very few game changers. They are RARE.

You are playing the same game everyone else is, hoping to hit it rich just by being a player. You are following the rules of the game very strictly. That’s OK; there’s no shame in playing the game.

Your app is also the 14th app I’ve heard about this morning that is two out of three of the following: mobile, local, and social. And that’s just fine. I like those things. Your app doesn’t need to be a game changer to be useful, delightful, well-crafted, profitable, or even innovative.

I wish you the best of luck with your new app; I’d be happy to give it a try. But if you call it a “game changer” again, I will have 1000 cheese-only pizzas delivered to your rented garage.

World Usability Day 2011

Since 2005, the Usability Professionals Association has designated the second Thursday of November of the year as World Usability Day, a day to raise awareness of and to train professionals in good usability practice. Last week, the team at Usability Matters decided to find out just what makes our lives easier. So we bundled up, wheeled out our mobile whiteboard, grabbed some candy and took WUD to the streets of Toronto (specifically to just outside our office building in the Spadina/Queen area)!

 

The plan was to get people to complete this sentence: my ­­­­____ makes my life easier because ________.

 

We were going to collect the responses on post-it notes, reward participants with candy, and tweet out answers to the world to get people thinking and talking about the subject.

The first usability issue we encountered: post-it notes fly away easily in the breeze! Nix the notes and pull out the markers. Next, people are afraid to talk to strangers with candy (my mother would say they were just raised right). Scrap the spiel and gently blurt out “what makes your life easier?” to passers-by.

This question made most people pause and think. Some were quick to identify a thing they used with frequency (a bike, a phone) or something that they wanted (sleep or food). More sentimental folk offered up relationships (friends, parents) and the lovely intangibles (attitude, love, being happy). Of course, we got the rare smart alec (oxygen, running water) and fewer still a depressing “not much these days” (we gave those people an extra piece of candy). And the more thoughtful answers seemed to come from respondents who showed genuine interest in what the heck we were doing out there (civility, accessibility, community).

In three hours, we got just over a 120 responses; here is a chart illustrating the different categories…

After crunching these numbers, I have to say I was pretty happy to discover that the relationship and intangible answers combined equaled the number of tech responses (40% each) and just 15% were material items. My colleague Manna wonders if those percentages would change if we conducted the experiment in a different neighbourhood. Sharing our building with the Centre for Social Innovation does make our local community a relatively thoughtful and socially conscious one. How many Bay Streeters are thankful for their doulas?

It was a fun day to get outside and get in people’s faces a little, sneak a little peak into their worlds and get them thinking about usability. And in the name of fun, here are a couple of word clouds of the various useful items….

 

…and the responses:

If you plan to gather similar research in your area, please keep us posted on your results (and don’t skimp on the gumballs)!

 

RFP: Usability Matters Graphic Design Partnership and Website Redesign

Request for Proposals

OVERVIEW:

At Usability Matters, we are experts at putting users at the centre of digital development and designs, helping our clients create online experiences that resonate, motivate, and engage their target audiences.

We are looking for a design firm or individual freelancer to partner with that can collaborate to bring our ideas and wireframes to life.

As a way for us to get to know each other, the first project would be our own website redesign. We need someone to assist us in applying elements of our brand to our digital presence.  We do not anticipate an overhaul of our existing logo and other elements of our brand, but can imagine extending or enhancing certain elements in order to add a new level of sophistication to our deliverables and marketing materials. We also plan to extend our digital presence beyond the web browser to include mobile and handheld devices as part of this project.

Please provide the following information:

  1. A statement about who you are and what you do.
  2. Examples of your work.
  3. Your approach to this project.
  4. Pricing – your typical rate structure.

Usability Matters is looking to making our vendor selection before end of this year in order to begin work in January 2012.

We will only consider submissions by designers based in Canada.

SUBMISSION DETAILS:

            Friday December 16th at 5:00 PM

            Attention: Julie Bot, Office Manager

            Email: julie@usabilitymatters.com

Human Factors International Wants to Give You a Kindle Touch!

Its that time of year again! World Usability Day is coming up in a few weeks (November 10, 2011), and to celebrate, many different groups around the world are preparing various events, contests, and information sessions.

What is World Usability Day you ask?

According to the organization http://www.worldusabilityday.org/:

World Usability Day was founded in 2005 as an initiative of the Usability Professionals’ Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 200 events are organized in over 43 countries around the world to raise awareness for the general public, and train professionals in the tools and issues central to good usability research, development and practice.

Check out the site for more information on what its all about, as well as what’s going and how to get involved. One of the more compelling contests includes a chance to win a Kindle Touch from Human Factors International. All you have to do is tell them about your worst usability experience and how it could have been avoided: http://www.worldusabilityday.org/human-factors-international-world-usability-day-contest

Are you planning a local World Usability Day event? Let us know!

 

Music To Wireframe By

I am not ashamed, but I don’t feel proud to say this either: I listen to the “TRON: Legacy” soundtrack.

It’s been a long time since I’ve had an album in regular rotation that features the Disney logo on the cover art. And it’s not an album I’d listen to while walking to work or doing the dishes—these days I’d opt for Bon Iver or The Black Keys. Daft Punk’s techno soundtrack is, for me, task-specific: I listen to it only to get into a flow when I’m wireframing.

If you’re a UX designer or one of our clients, you’re familiar with wireframes—annotated blueprints for sites or applications, basically. Designing them requires creativity, pragmatism, empathy, and taste; a scrupulous balance of what’s required and what’s possible. They’re best created when you’re in a flow—a state of “energized focus,” as Wikipedia nicely puts it.

The steady, propulsive, and somewhat bland “TRON: Legacy” soundtrack helps me get there. It’s not great music, but it pushes me without distracting me. [1]

I figured we could all use a bigger repertoire of music to wireframe by, so I asked around the UM office for my colleague’s recommendations.

Steven says:

Sarah Toy and I have been fighting over a recording of Arvo Pärt’s music by Angèle Dubeau & La Pietà within my shared iTunes library. That recording and another of Philip Glass by the same ensemble are on very high rotation for me, along with an album by Canadian composer Marjan Mozetich: Affairs of the Heart. [2]

Other favourites include Bach, Mahler, Chopin, Handel or if I can’t decide, the CBC classical music stream. For faster paced music, I may turn to jazz or tango or bossa nova.

One of the key commonalities is no lyrics, or if there are, they aren’t English and I can’t understand them.

The “no lyrics” theme was common. Shannah likes a tango-electronica group called Gotan Project. “Lyric-free, caliente,” she says.

Katie gets into a flow with electronica and house/techno that has few or no vocals, or uses vocal samples. (Also good for workout music, she says.) She selects music to match or modify her mood—either way, it needs to inspire her, not just spin in the background. Her suggestions include:

  • Four Tet’s latest album, “There is Love in You”
  • Lucienn Luciano (various tracks – but right now I love the track “Arcenciel”)
  • Robag Wruhme’s latest album, “Wuppdeckmischmampflow” (yes, that is the real title)
  • Deadbeat’s “Roots and Wire”

When the “minimal” stuff (the scare quotes are hers) leaves her feeling “cold and too robotic,” she’ll mix in any of the following:

  • Beach House’s latest album “Teen Dream”
  • Blind Pilot’s latest album “3 Rounds and a Sound”
  • Al Green’s latest album “Lay it Down” (just a few years old, and amazing)
  • The Temptation’s “Just My Imagination” or “Papa Was a Rolling Stone”
  • Austra’s latest album “Feel It Break”
  • Hot Chip – all albums except the last one
  • The Knife – all albums
  • Bon Iver (if I feel like licking my wounds)
  • My latest obsession is the song “Throw Your Arms Around Me” by The Hunters & Collectors (80s band)
  • I also love getting into Depeche Mode, The Cure, Yaz

“When I’ve exhausted my options,” Katie says, “I usually play my Last.fm radio station, which pumps out songs based on my music preferences. This is a profile I’ve had for over five years, so I get a lot of good stuff.”

Manna, too, goes for online radio, and she doesn’t seem to mind lyrics. She favours whatever’s on indie shuffle or spinner, whose obscure finds and lowercase stylings put my indie cred to deep shame. She also likes NPR’s First Listen site; for a while, she says, her favourite was a tribute album to Buddy Holly that she found through that site. Or she’ll go for old favourites like Depeche Mode, the Smiths or David Bowie. 

Julie, our office manager, doesn’t wireframe, but like everyone she likes to get into a flow. “No lyrics? I’d die,” she says. “But I do only listen to the same things over and over and over so I don’t really need to listen anymore; I know what’s coming.” (I’ve found this works too—listen to stuff you know so well that you aren’t distracted by it.) She likes Bruce Springsteen, Adele, Judy Garland, the Elvises (Costello and Presley), Fleetwood Mac and Stevie Nicks, the Beatles, and a track from the “Moonstruck” soundtrack called “Que Sea El (It Must Be Him)”.

I’d like to share more music to wireframe by with other UX people, so—what music do you wireframe by? We’d love your suggestions in the comments, or @umatters. If you’re a member of Rdio, feel free to add your suggestions to the collaborative playlist.

 

 


[1] Most felicitious “TRON: Legacy” song title for wireframing purposes: “The Grid”.

Wireframing bonus in that particular song: A Jeff Bridges voiceover from the movie, in which he waxes about visualizing clusters of information.

Least felicitous title “TRON: Legacy” song title in every way: “Adagio for Tron”.

[2] Steven and Sarah might enjoy “Adagio for Tron”.

Apps for Kids – Part 2

After spending a whole month with the iPad, I think I’ve decided that I can live without one. Don’t get me wrong – it was useful as a kid-distractor/babysitter – and as a means to check email and access the Internet occasionally while on the go. But in general, I don’t think the iPad is for me. I don’t like typing on it, it is awkward to hold, and the glare on the screen is frustrating.

I think my kids used it more than I did – which was great for the purposes of our trip.  Out of all of the apps we downloaded and tried (a total of 15), there were a few that my kids asked for continuously, and never seemed to get bored of:

For my 4 year old son:

For my 2 year old daughter:

The one app that they both loved and asked for the most:

The tasks were simple, fun and satisfying to complete, and the graphics and sound effects were appealing to them (and to me!). I am definitely going to check out what other games this company has to offer!

 

Apps for Kids

So, it’s my turn to take the company iPad for a spin for a few weeks, and fortunately, it happens to be during the same time I’m going on holiday with my little family. I’ll be taking a 4.5hr flight across the country alone, with my two young kids (4 yrs & 2 yrs) and I’m TERRIFIED! Not so worried about my eldest, but the 2 year old is going to be a handful. So you can imagine how excited I was when I found out that I would have the iPad with me on my trip! I feel somewhat relieved about the possibility that the iPad may do some of the babysitting on the long flight. But now the challenge is to find engaging, fun, entertaining apps for my kids to play with on the iPad. In my quick internet search I found two really helpful websites that helped narrow down the thousands of kids apps out there down to a just a few:

http://www.lunchboxreviews.com/

http://www.bestkidsapps.com/

http://www.commonsensemedia.org/

What I like about these sites:

-       you can sort by age, rating, and other useful categories like educational, creative, etc…

-       you can read reviews written by other parents and sometimes even other kids

-       each of them have strong databases of apps – you can find pretty much any app out there on at least one (if not all) of them.

I’ve narrowed my search down to about 4 or 5 apps which I think look like fun, and get great reviews, but the true test will be on Saturday, when I’m sitting on the plane with two squirmy little kids, trying to keep them quiet and entertained and happy. Stay tuned for the results in a few weeks! And wish me luck!

 

Elevator Confusion

Too often I have observed visitors struggle with the elevator panel in our building. After a few seconds of watching them push a button, the light not staying on, pushing it again, them looking around confused and flustered I jump in and say: “You have to push 2R to get to the 2nd floor”.

The confusion continues…
They freeze and stare in dismay…
I push the button for them…
The elevator takes off…
… and then I point to the sign in the elevator hoping that it will clarify the issue.
(I don’t think it does, but the visitor gets to the floor they need to, and hopefully they’ll remember how to get there again next time.)

So what’s the problem?

Our elevator has two doors – front and rear – (hence the ‘R’ in 2R, 3R, etc.). That’s not really the problem. But it doesn’t make things easier either. Here are the main issues:

  • Expectation Typically the rear doors of elevators are used by people who live or work in a building. Rear doors are often ‘service entry’s’ (i.e. used by custodians, security guards, and all those people that make the building function), and they lead to storage spaces or garages. The everyday person rarely uses the rear door of an elevator, especially if they are a new visitor to a building.Interestingly enough, a colleague mentioned a situation where someone entered the elevator from the rear door, and unsuccessfully tried to keep the door open by pushing the ‘front-door open’ button. The problem was that it was actually the rear door that they wanted to keep open. Apparently they were very confused about which door was the rear door and which was the front door, possibly because their most frequently used door of entry, in their mind, was their ‘front door’.
  • Labeling When a visitor searches through the building directory for an office’s room number, they find a number ranging from 100 – 500. There are no ‘R’s involved. For example, Theatre Ontario’s number is 210. Under usual circumstances that would mean that by pushing the ‘2’ in the elevator, you would get to the correct level and find suite 210. Unfortunately in our building, they must press ’2R’, leading to many confused and frustrated individuals.Sadly, that’s nothing compared to what happens when you are trying to find a room in the 100’s. There is no ‘1’ button. You have to push ‘GR’ to get to the 100’s. (What??).
  • Organization The elevator panel does not help matters either. In the above example, even if the visitor realizes that the 2 doesn’t work and that they need to push ‘2R’, it will still take them a while to find the ‘2R’ button because it is not directly next to the ‘2’ button.
  • Signage In order to accommodate for all this, the building managers have placed a sign in the elevator, hoping that this will ease some of the confusion. Unfortunately the sign adds to the problem. It is difficult to scan, has too many words and the most important pieces are not highlighted in a way that stands out immediately.

So what’s the solution?
Get a new elevator panel!

If that’s not possible, then here are some other things that may help in the mean time:

  • Cover up/remove the buttons & respective labels that no longer function (i.e. : 2, 3, 5R)
  • Cover up the ‘R’s in the remaining, functioning levels.
  • Put a little label next to ‘GR’ indicating that it is ‘1’.
  • Remove the current paper sign and instead place a sign next to the 4 for ‘Center for Social Innovation’.

Ok, so I admit it’s not the prettiest panel, but I think it might help minimize all the confusion and frustration.

Au revoir Meredi …

Today we say au revoir (to see again) to Meredith Noble – it will be a difficult day for everyone. We simply can’t imagine Usability Matters without her.

When I attended a UX Irregulars meet-up 6 years ago, I had no idea I would meet an inquisitive recent grad deciding between more school or more work experience. When she showed up at an interview with a polished presentation on her laptop, we snapped her up and never looked back.

Meredith’s contributions cannot be measured on any scale – she has become part of the fabric of Usability Matters. Meredith will not soon forget her many projects, large and small, with Westjet, Workopolis, Wiley, OCUL and so many more. She became the go-to person on way too many things – because she is talented, knowledgeable and generous. New York’s gain is definitely our loss!

We wish Meredith and her husband Julian a wonderful, fruitful stay in NYC. And we hope, not silently but vocally, that they return to Toronto in the not-too-distant future. If an opportunity arises, we will welcome her back with open arms – literally. But today there will be hugs and probably a few tears.

Bonne chance Meredith!

 

Agile UX

Last week’s knowledge sharing topic was ‘Agile’ and Meredith lead the discussion with a short overview of a recent tutorial she attended by the folks at Autodesk: Agile UX: A one-day tutorial preview in Toronto, Canada. The tutorial focused on giving attendees the tools they need to engage in User-Centered Design within an agile team. Topics included planning design on agile teams as well as agile adaptations to usability testing and research methods.

Don’t worry if you missed it, because they will be giving the tutorial again at the upcoming UPA conference in Atlanta in June:

https://www.usabilityprofessionals.org/upa_conference/app/schedule/show_detail/11368/for:2011

The rest of the team peppered in the discussion with examples of their experiences working on agile teams as well as information gleaned from various presentations and workshops given at the last IA Summit and CHI 2011.