Author Archives: Jeff Kraemer

Online Focus Groups

Slo-Mo No-Shows and Other Considerations Need to conduct focus groups with participants who live across a broad geographic area? We have some advice for you. We recently completed a strategic plan for a client with a customer base across Canada. We learned in our stakeholder interviews that they had no real data on who was [...]

Your App Is Not a Game Changer

No, it’s not. Stop calling it that. Shush. No, just shush. A “game changer” comes about when someone finds a way to change the dynamics of a market—the “rules of the game”—to their competitive advantage, leaving their competitors scrambling to figure out these new rules. A game changer is, to use another hot little term, [...]

Music To Wireframe By

I am not ashamed, but I don’t feel proud to say this either: I listen to the “TRON: Legacy” soundtrack. It’s been a long time since I’ve had an album in regular rotation that features the Disney logo on the cover art. And it’s not an album I’d listen to while walking to work or [...]