Most of the UX design focus for the Toronto Symphony Orchestra’s mobile website was about navigating to content, revealing details and acting on it. But, there was one trickier bit of interaction that we wanted to include: an ability to filter the list of concerts by conductor, featured artist or principal instrument.
Unlike large retailers such as Amazon, Walmart, Sears and eBay, we weren’t dealing with thousands of items to sort through, not even hundreds. Our filtering needs therefore needed to be tailored to quick ease of use rather than large data sets.
Our solution was a filter design that makes it extremely easy to apply a single criterion. Additional filters can be added but because this is an unlikely need, we felt it was OK if multiple filters took a little more effort to apply.
This is the final entry in a 4-part case study that took us through vision for the mobile website, navigation design, focusing on what’s local and designing a key interaction. Let us know if you’ve found it useful and interesting in relation to your own mobile efforts.
And finally, thanks to the TSO for agreeing to share this series before the website goes live. We just couldn’t wait to share it.